Here I sit on a hot Saturday afternoon in Thailand, going between thinking of what to write about and reading the most recent addition to my reading list. I haven't written anything here for a few weeks, and there's a few reasons for that. I've been super busy with client work – wrapping up a few projects and starting a few more. Also, we'll be returning to the United States this coming week, and already the agenda is full of client and partner meetings.
I've been reflecting on our almost 2 years here in Thailand, and what it means to me. I've been thinking a lot about what I'll do once we're back in the US. Needless to say, the plans are big. And that brings me to the real reason I haven't been blogging the past few weeks – I'm tired of all the blah blah in blogging.
What I mean are the mountain of posts coming at us all daily that shine a little light on a tactic or two. I also include all the list posts and other bite-sized bits of information that, while they may keep our attention for a little bit, leave us starving for the bigger picture and how it fits in.
If you believe what we're told, it would appear that a majority of us are seriously ADD with a healthy dose of sheepitis. Anything that takes longer than a few minutes to read or watch is a no-no.
Seriously, have we been devolving over time? Has technology and the flood of information actually made us dumber, slower thinking individuals?
I like to think not. I think that perhaps we entrepreneurs need to try harder to have actual conversations with our current and potential customers that create value for both sides. I think that we don't need thousands of companies tracking our every move online and running analyses to attempt to figure out what we want when a simple conversation is so much faster. I think that marketing, of which blogging and content is a part, needs to evolve, and do it lickety split.
And I take that seriously, so seriously that I would rather not write a post than to give you only a tiny bit of the picture. Will it keep you coming back? For a short time. But eventually you'll get tired of the cat and mouse and move on.
How will that really help our relationship? I want you to stay.
So I haven't written much. And my commitment to you, the person whom I write for, is that when you come to the Dempsey Marketing blog you'll get a full course of awesome that you can use in your business.
That's the bottom line for me with blogging. What's yours?