Have you ever sat in your chair thinking, “Gee, I'd like to be able to compare the traffic my blog gets against the traffic my entire site gets?” Yes?! Then you're in luck today my fellow data geek.
The bottom line is this – if you want to attract and convert more of your ideal customers online you need to look at a few key data points:
- How people get to your site
- What they do once they get there
- Most importantly, what got them to convert to a lead
And for that you need a website analytics package. We use three on all of our sites and those of our clients:
- Google Analytics
Between the three of them we have enough data to be doing nothing all day but looking at data. Yes, I'm a geek like that.
But if you're making business decisions based on nothing but guesses you're going to be SOL. So let's not let that happen!
In this video we're going to look at advanced segments of Google Analytics, and specifically how to set one up so that you can compare the traffic your blog gets to the total traffic your site gets.
Take a watch now, and if you have any questions please leave them in the comments below.