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Slice And Dice Site Blog Traffic Like A Google Analytics Ninja

Have you ever sat in your chair thinking, “Gee, I'd like to be able to compare the traffic my blog gets against the traffic my entire site gets?” Yes?! Then you're in luck today my fellow data geek.

The bottom line is this – if you want to attract and convert more of your ideal customers online you need to look at a few key data points:

  1. How people get to your site
  2. What they do once they get there
  3. Most importantly, what got them to convert to a lead

And for that you need a website analytics package. We use three on all of our sites and those of our clients:

  1. Google Analytics
  2. HitSniffer
  3. ClickTale

Between the three of them we have enough data to be doing nothing all day but looking at data. Yes, I'm a geek like that.

But if you're making business decisions based on nothing but guesses you're going to be SOL. So let's not let that happen!

In this video we're going to look at advanced segments of Google Analytics, and specifically how to set one up so that you can compare the traffic your blog gets to the total traffic your site gets.

Take a watch now, and if you have any questions please leave them in the comments below.

Comments

  1. We’ve used ClickTale once and it really works well. Interesting mash up there Sir Robert ๐Ÿ˜€

  2. Your making me a Analytic junkie like you as well slowly! I recently set up “goals” in analytic very useful and just grabbed a free account at click tale. Holding off from hitsniffer for now.

    In regards to “load time” of the site do the three JS’s make a big difference. I know GA is one if not the biggest JS I have on my site apart form my contact form.

  3. Really great video Robert! I found it really interesting. I’m not using Google Analytics to its full potential at all!!
    Will check out the other sites too – I enjoy analytics and trying new things …

  4. Hi Robert,

    Awesome video. I’ve actually never heard of ClickTale or Hitsniffer and I’m only using Google Analytics. I better do some more research ๐Ÿ™‚

    Thanks a lot for sharing.

    – Jens

  5. Nice video Robert, even though lengthy chock full of info and you do nice job on screencast. Enjoyed a lot.

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