For many years I've known that I'm different from other people; after all, not everyone will haul off at 21 with no experience and start a business. During a recent existential crisis - something that seems to happen to me every 12-18 months - I came to fully accept that I'm simply different, and … Read more about I’m Not Crazy, I’m a Multipotentialite
Day two of Inbound 2014 started off with a bang. OK Go warmed up the crowd before David Meerman Scott took the stage as a special presenter. With the audience thoroughly toasty Malcolm Gladwell took the stage to huge applause. He did not disappoint. Read on for the key points I gathered from the … Read more about Key Insights From Day Two of Inbound 2014
I'm sitting at Inbound 2014 Day Two waiting for Malcolm Gladwell to take the stage for the morning keynote. I had a full day of sessions yesterday and wanted to provide 1-2 sentence summaries of the main lessons I gained. Here you go! … Read more about Inbound 2014 – Notable Moments from Day One
After nineteen panda and five penguin updates, Google has changed the game of SEO, making marketing automation the most important tool of marketers today. It's October of 2013 and marketers can no longer count on Google telling them which keywords people are using to find their online content. … Read more about As Google Slowly Kills SEO, What’s Next?
From Perry Marshall's new book, "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More": No cold calling. Ever. You should attempt to sell only to warm leads. … Read more about The Seven Cardinal Rules of the 80/20 Sales Pro
It's been too long since I posted here, and I wanted to bring you up to date on what's going on with me, and turn you on to some cool marketing stuffs. Grab a cup of coffee (or tea) and let's go! … Read more about Disengaging Hermit Mode
One of the biggest challenges for any marketer is to create content that is relevant to their target market. Because content is the basis of all marketing today, getting it right is very important. Have the wrong content, and you repel the people you're trying to attract. But have the right content, … Read more about Automate Gathering Client Information From LinkedIn
The annual "Social Media Marketing Industry Report" from Social Media Examiner continues putting nails into the coffin of the "social media doesn't have ROI" argument we've been hearing for years. … Read more about Proof: Social Media Does In Fact Increase Sales