Justification is as strong in a business as it is in an alcoholic, and it can be just as deadly.
There are many reasons why we justify our actions, but two really stand out – ego and fear.
For an alcoholic this can mean continued drinking, sometimes leading to death. For a business, it can mean losing competitive advantage, and ultimately lead to death as well.
Check out this video where I draw the parallel and then let me know what you think in the comments.