Do You Know Which Sites Are Best For Commenting?

Two CentsWhich of the sites that you comment on are actually worth your time? Do you know?

Would you like to know?

There are two parts to my commenting strategy. And please feel free to steal this idea, do it, and then let me know how it works for you.

Here are the two parts:

  1. Targeting specific sites for commenting and leaving comments (standard)
  2. Commenting on the comments, or put another way, replying to the comments of others, also know as “comment jacking” or “conversation jacking” (ninja)

But all the comments in the world won't amount to a hill of beans unless they get people back to your site where you can turn them into leads and customers.

So which sites actually get people back to yours? Find out in two minutes or less in this short video.

What Do You Think?

What is your commenting strategy? Formalized or not you have a method, so let's talk about it in the comments below!

See you there.


  1. Hi Robert,

    An interesting strategy, but surely it isn’t that useful when the traffic numbers are so low? I don’t think 4 referrals is a large enough number to give you a reliable metric.

    In fact, with a bounce rate of 75%, that means that 3 of the visitors stayed for 30 seconds or less, which means that one person spent around 80 minutes on your site, which is probably an anomoly.

    What do you think?


    • Hi Tom – bigger numbers can give more reliable data. That movie is a bit old but the strategy definitely works.

      A person going to any site and staying for 80 minutes is an anomaly, but it certainly happens. Mainly it depends on the source. I see high bounce rates from social media like Twitter and Facebook, but I also see a lot of repeat visitors. One of the main reasons to consistently publish content.

  2. I actually checked what you suggest here and found more than 10 sources with more than 20 minutes on the blog and one with – believe it or not – more than 2 hrs

    • Robert Dempsey says:

      That’s awesome thanks for letting us know. Now I’d highly suggest you put PostRank on your site so you can see just how much people are engaging with that content. That will give you even more insight into how these folks are using your site.

  3. Hi, was wondering what a good bounce rate is- am relieved to know mine is not that bad!

    • Robert Dempsey says:

      Hi Nupur, I’ve heard anything below 70% for a blog is good. I’m shooting for much less than that, but it’s also on a per-page basis so look at that, not just the bounce rate for your entire site, but also your most important pages.

  4. Hey Robert!

    I do this exact thing. I think it’s a great strategy.

    I agree that you can find more of your audience this way, but time is tricky metric. What about people who open a page and walk away. Or people who start to read, get interrupted and forget the page is open. Although the time is a good inference I think it carries a very large margin of error too.

    That said, I think you can still infer a lot from the metric. Especially if you’re using video on your blog. If you have a video on a page and it’s 4 mins long but the avg time on that page is in 2 mins…houston, we have a problem.

    Great job on the vid and the info. BTW, I love that you said it was a 2 min video, lol. I saw it was 7 mins before clicking play and was like “how did 2 turn to 7, gotta watch this.”

    Worked for me! πŸ™‚

    • Robert Dempsey says:

      Hi Marlee,

      Great point on the time metric – it can go a few ways. One thing is to keep it all in context, or as I do, use other tools that tell you how long someone has been idle on the site πŸ™‚ That’s a one-two punch that will help you to know if people are tuning out or not.

      As for the time on the video, no more “this video will be X minutes” for me! I did mean for it to be 2 minutes, and then started talking… Haha. Lesson learned.

      Thanks for another great comment!

  5. I need to really get back into following a better comment strategy. I have been a little bit bad about it for the past few weeks> I love metrics, but I have been bad about digging into it too. A wonderful video, you laid everything out really well. Now I am certainly going to dig into my metrics today.

    • Robert Dempsey says:

      Thanks for the compliments Steve much appreciated. I know you’ve been busy fighting off the hackers and getting your blog back up so I can understand. I hope the metrics approach can help you out with your strategy.

  6. A commenting strategy is something I don’t currently implement but I should. I generally comment on the blogs I enjoy reading the most, and have the time to actually read. I hate when people skim posts and leave short comments that don’t really help me grow as a writer.

    One tactic I have been thinking about following up on is using Disqus to find new sites. It’s installed on my blog, and most people register so they have a Disqus profile. People generally don’t do this, but you can go to the Disqus profiles and find all the blogs people generally comment on. I want to follow up on some of those blogs, because if one person that reads it is interested in my stuff, then maybe there are more like-minded folks. I’m not sure if that strategy will work for me though.

    • Robert Dempsey says:

      That’s a great idea James thanks for sharing it. And there’s only one way to find out for sure – do it man!

  7. Hi Robert,

    Great stuff. I have also been using this strategy with great success. Thanks for sharing your insights.

    All the best,

    P.S. i thought the video was only 2 mins long πŸ˜‰

    • Robert Dempsey says:

      Hi Mavis, you’re the second person to call me out on the video length! No more telling you all how long they will be – apparently it’s too much commitment for me πŸ™‚

      I’m glad to hear that this same strategy is working for you. I’ll put a +1 in the “keep doing it” column.

  8. Great post Robert. Never thought about comment jacking before, but will do so for sure now! I agree, looking for people who engage the longest and on many different sites is really what you should be looking for. I will be back for sure, dude. Keep it up πŸ™‚

    • Robert Dempsey says:

      Thanks for coming and leaving a comment Leo much appreciated. I look forward to many more. Let us know how your comment jacking goes.

  9. Very cool tactic; Had a quick snoop through mine; while no 20min wonders where a few 8 min ones there that subscribed. So will be checking implementing this across the board.

    • Robert Dempsey says:

      Awesome Don! Nothing better than about hearing instant results and someone taking more action. Please let me know how it works out for you.

  10. Find out in two minutes or less in this video…. video length 7 minutes πŸ™‚

    Nice done πŸ™‚ I actually checked what you suggest here and found more than 10 sources with more than 20 minutes on the blog and one with – believe it or not – more than 2 hrs!!!! Funny.

    Anyway, don’t trick me next time, lol

    • Robert Dempsey says:

      Haha, the tip is two minutes but I tend to talk for way more. No more fooling you Brankica, I promise.

  11. Hi Robert this is really nice article and a video!! I also do the same thing, but when I saw your video, I got a new strategy how to do a right blog commenting. Thanks for your video!

    • Robert Dempsey says:

      Hi Sammy glad it can help. Please use it and come back and tell us how it’s working for you.

  12. Awesome commenting strategy. These are the type of things that we normally overlook at and I have to admit that neglecting this is one is a big, no, no. The idea behind your strategy just makes total sense to me and “these” are the ones that not only are great sources of traffic but most likely people that share the same interest and all deserving of being rewarded. I mean, take your example, the source that provides you with “20 minute” visitors definitely needs some attention. Thumbs up

    • Robert Dempsey says:

      Thanks for your comment DiTesco. While a pure numbers approach isn’t always the best bet, I feel we need to absolutely look at them and act accordingly. If a site is sending visitors that spend 20 minutes, you can bet I’ll be spending more time there.

      If you use this yourself please come back and let us all know how it worked out for you.

      • I loved the video and how you work the numbers. And the ninja tactic, which I’m testing at the moment;) The best part was, that you went completely transparent with your analytics;)

        • Robert Dempsey says:

          Let me know how it works for you Derek. And as for transparency, you should expect nothing less. People can easily bullshit the numbers – you won’t get that from me.

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