I left public school after the 8th grade because I was tired of being picked on. At the time I was still pretty short and the combination of being quiet and not being the “sporty type” made me an easy target. Why I thought going to private school would help with this problem, I have no idea. But I though it would…
For 9th grade I went to an all guys Jesuit private school. And the taunting got worse. Far be it from me to try and explain why anyone would pick on the kid that knew karate, but they did. Two people found out why you don't, but that's another post.
After enduring two years of heckling and jeers my parents allowed me to go back to public school. And when I did, I decided that no one was going to pick on me ever again. To ensure that, I joined in with a group of kids that accepted me.
That group was not conducive to my education, to say the least.
The Most Powerful Tool In A Marketer's Belt
Empathy. When employed in marketing, it's one of the most powerful things on earth.
It can be subtle in the case of many advertisements on television. Or it can be blatant as a gang member telling a kid how fantastic they are and how wrong their parents are to be telling them what to do.
Do you like being treated as a number, or do you prefer being treated like what you are – a person? Why then would you treat anyone else differently?
The goal of marketing is to make the connection with the right people so that you can then solve their problems with your products and services. To do that, you need empathy.
Without empathy in marketing, you will never make the connection or the sale.