I've been asked this question two times in the past week:
I've got a ton of friends on Facebook and not nearly as many fans on my page. What's the deal and how do I get more fans on my business page?
Or put another way, how do you jump start your brand new Facebook business page? Mix personal with professional.
If you've been using Facebook chances are that you've connected with a few friends, perhaps a few hundred. But now you're putting your company on there and have a brand spanking new business page. But as we all know just because you build it doesn't mean they will come. And to get numbers you need numbers. The first place to get them is your pool of friends on Facebook.
Let's look at at the steps.
Step 1: Set Up Your Business Facebook Page
First you need somewhere for your friends to come. No need to reinvent the wheel here so head on over to this tutorial on the Facebook Help Center to set up your page. Ensure you have all the following filled out:
- All basic information
- Profile picture – either a logo for a “brand” business or a photo of you if you're going the personal branding route
Step 2: Page Lockdown
Once you're profile information is filled out it's time to make it secure. If you have any country or age restrictions put them in. For instance, let's say you're a musician and have profane lyrics in your music. Now I'm cool with that however some kids' parents might not be. Better safe than sorry here. Update the age restrictions accordingly.
Another important setting is the default landing tab. In the interest of lead capture you'll want to have some type of opt-in tab that can exchange a freebie for a name and email address. In the beginning though, I don't recommend it. Why? You want as low a barrier to entry as possible.
(We can debate the opt-in from the beginning in the comments.)
Step 3: Bring The Rain!
2 points for whoever can tell me when the phrase “bring the rain” became associated with bringing business. Frankly I'm really curious so let us know in the comments. And speaking of bringing the rain…
Step 3 is getting your first Facebook business page fans. This is where you tap your current base of Facebook friends. Send a message to all your peeps and ask them to come and like your new page. And then ask them to tell all their friends to like your page.
Step 4: What Happens On Facebook Never Stays There
Don't stay inside Facebook to promote your business page. There's a lot of love to get out there so go get it. Here are a few ways:
- Tell everyone on Twitter about your new page, a few times a day for a week.
- Write a blog post announcing the new page and syndicate on all of your social media channels
- Email your friends about it
- Email everyone on your email list about it – customers, prospects, everyone
- Tell your friends about it when you go out for coffee – do they have mobile phones? Great – they can like your page right then and there
Tips For Growing Your Facebook Community
There's a ton of advice on getting more people to like your Facebook page. To start check out these 5 tips on optimizing your Facebook page from Social Media Examiner. But what it comes down to for us is three things:
- Is your demographic active on Facebook? Check out the Facebook stats on Quantcast.com to see if your demographic is there. With a few hundred million people using the site chances are they're there, but check to be sure.
- Know what your goal is and how to measure it. What is the purpose of growing a FB community? Are you looking to get more leads, make more sales, grow brand recognition? Without a solid goal backed with metrics and a way to measure you're wasting your time.
- Provide value and exclusivity. If you have nothing to offer the people that like your page you may as not be there. Frankly this is something we're working on ourselves, but some of the things we've seen work very well are special offers, discounts, contests and more. To make it special for your Facebook people ensure that you only make your offer there. Exclusive is good.
Any Tips Of Your Own?
What has worked best for you on Facebook? Have you moved from having a personal profile to a business page? What helped you get the likes?
Let's talk about it in the comments…
See you there.