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The 3 Golden Rules Of Content Marketing

A few weeks ago, Dino and Dan of Triberr released a new feature into beta – Atomic Tribes (AT). The main difference between an AT and a standard tribe is that you only see the posts from the chief, the person that started it. The chief can also determine whether to require automatic posting of their content or not, whereas in a normal tribe, everything is manually approved.

Dino and Dan created Triberr to help smaller bloggers get more exposure. The more tribes you create and are involved in, the greater your reach. You can literally go from relative obscurity to having hundreds of tweets per post in a few months.

But what does that mean? What responsibility do you have to the people sharing your posts and reading your blog, and how does that factor into content marketing? Let’s look at it.

People Sharing Your Posts

In a very real sense, by sharing your posts, someone is saying that, at some level, they recommend your content. Members of the Dempsey Marketing Tribe share the posts here automatically. If I or a guest poster were to suddenly go off the deep end, that post would be shared to. And in a very short amount of time, all the credibility and trust I had built with my community there would be shattered.

The responsibility you have to the people sharing your content is this – be sure that everything you write is something they will be proud to share. Do not break their trust. If you’re planning on suddenly becoming political or religious, taking a stand on something new, or straying from the content they’ve come to know and love, let them know first. Be respectful of the fact that they are giving you access to their communities, people you would not otherwise have access to.

People Reading Your Blog

Everyone is busy. You’re busy; I’m busy; everyone reading your blog is busy. And because we’ve only begun to scratch the surface on content marketing, the amount of information coming at us is rising. This means that you must respect the time of your readers. So how does this manifest itself on your blog?

First – think of the number of times you post each week. Do you really need to publish a 300-500 word article on a daily basis, or could you write one killer post each week that smacks people upside their heads with the amount of value you deliver?

Second – think of how people want to take in your content. Do they like to read, or might they perhaps enjoy a video or audio every once in a while?

Third – what other value can you provide outside of the posts you publish, especially to your super fans? Members of the Dempsey Marketing Tribe, in exchange for their sharing of these posts, get exclusive access to webinars along with private beta access to projects we’re developing.

Content For The Sake Of Content Is Bullshit

How many times have you heard people say that content is king? And how many times have they explained what that really means? I’m going to guess that the former is many and the latter is almost never. Here’s what that means.

At the core of everything you do, is content. That content can be in the form of text, audio, and video. You could be writing blog posts, holding tele-seminars and/or webinars, or publishing a weekly podcast. Irrespective of the form it takes, it needs substance.

To be relevant means that someone finds the information you provide helpful in some way, they must find it relevant. Simply creating content isn’t helpful. Ever read a post you knew want written to be search engine fodder? Not helpful.

When I first got into IT, I was told that technology for the sake of technology is a waste. That means that if what you have is working, getting the shiny new thing just because you want it doesn’t create value. The same goes for content. If you are merely creating content for the sake of having it, because every freaking marketing book says that you MUST, you are wasting your time and that of the people you seek to help.

The 3 Golden Rules Of Content Marketing

The bottom line is this – be sure that every piece of content you create is:

  1. Something that the people sharing it will be proud to share
  2. Respectful of your readers time and how they take in information
  3. Helpful  in some way for those you seek to help

Follow those three and you can’t go wrong.

Other Posts On The Topic

How Some Bloggers Are Stepping Up Their Game – Dino Dogan

The Next Evolution Of Content Marketing Is Here – Robert Dempsey

Comments

  1. I believe that for the content itself, we must adopt the same rules as for ergonomics. We have to be concise, clear and keep it simple. Simple does not mean poor but I mean by that the opposite of twisted, confused. Content of a site on quantum mechanics may be not easy to read but it should not be written pompously. I try on mny websites not to exceed 1 screen of text length, and to keep the structure of the text clear.

  2. christinejbrady says:

    Hi Robert,Absolutely!I remember when I first started blogging, I could never get a solid definition of what content marketing really was.  Everyone talked about it, but it’s tough to apply it unless you have seen it in action.Now, after reading and getting to know a higher quality of bloggers, it makes perfect sense.Thanks for the golden rules!~Christine 

    • christinejbrady thanks for reading Christine and for being a fantastic supporter and member of the DMT. It took me forever to fully understand what was meant.Now that we do, it’s up to us to do it.

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