If you think you have any privacy online, think again. Simply visiting one website can trigger connections to as many as 10 or 20 more, all of which can place tracking cookies on your computer and see where you go.
Sound scary? It is.
Since reading “The Intention Economy” by Doc Searls I wondered just how little privacy we have online. The answer: very little. To find out just how little I embarked on a mission to see how much of my online activity is tracked. It was on that journey I discovered something I hadn’t expected – one way that comScore, the company that releases research on Internet usage, actually gets that data.
I think you’ll be unpleasantly surprised.
To be fair, comScore does provide a web analytics product (here), and Disqus provide VIP features that include additional analytics (here). So maybe it’s no big deal, as many sites use third-party analytics tools.
As a data geek I find it interesting to ponder what my comScore profile might look like, as I’ve visited many sites that use Disqus and left many comments. Hrm…
Are you concerned about all of this tracking going on, or does it not really concern you?