There are two main online sources people come from to find your site:
- Search engines via search engine optimization (SEO)
- Social media marketing – blogging, Twitter, Facebook, LinkedIn, forums, etc.
Depending on which source they come, somone can land a few different places on your site, and take a few paths once there.
The inbound marketing sales funnel graphic below shows the typical paths people follow from each of the two main sources. This is very important for lead generation.
In upcoming posts we'll get into this in detail, and we have an ebook coming as well.
For now, please enjoy the graphic and ask any questions or add your thoughts in the comments below.