When it comes to capturing leads online, whether from online advertising or social media, you always need to use landing pages (see the rules of online marketing here). There are literally dozens of layouts you can use, and don’t even get me started on design options. In this post I want to show you three, highly-proven landing page layouts guaranteed to get you leads.
#1 – Hubspot Ebook Opt-In
Since 2006, the Hubspot opt-in forms haven’t changed all that much. Having obtained thousands of leads, I’d say what they are doing is well proven to work.
Their opt-in pages:
- Have a simple design
- Give an idea of the digital thing you will possess
- Uses a short amount of copy
- Contains a lengthy form – improving the quality of the leads they get
Here’s a classic Hubspot landing page design:
Hubspot isn’t the only game in town though…
#2 – Large Call-To-Action With Video
The Nerds On Call landing page is a classic in the sense that it has:
- A large call-to-action area
- An easy to fill out form
- A video that tells you why you should fill out the form
- A phone number (hopefully trackable)
With this style of landing page, a lead can either fill in the form for more information, or they can call immediately. That’s two times the calls-to-action! Great stuff here.
#3 – Free Video Course Landing Page
This landing page, created by Clay Collins, is designed to look just like a blog post, and definitely has all of the elements. It’s created to offer a free video course, and get opt-ins in exchange for:
- All the text, templates and learning materials for the course
- Downloadable versions of the videos
- PDF versions of the slides used in the videos
When you talk about ramping the vale way up in exchange for an opt-in, this is what we’re talking about.
Want More Leads From Social Media?
Join us tomorrow for our free webinar – Creating Lead-Generating Social Media Campaigns – where we’ll show you how to integrate landing pages into your social media campaigns and get more leads.
UPDATE: the webinar is over. To access this recording and the videos of all the webinars we’ve done, please:
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