In the quest to keep ourselves and clients ahead of the curve in marketing, I realized that there is nothing new in marketing. Social media has been around since the Internet began. People have been social since we came into existence. New tools continue to come and go just as the ocean tides ebb and flow.
Yesterday I had a fantastic conversation with Scott Scanlon about this subject. He and I both agree that the answers for the future aren't to be found in todays marketing books. So if the answers aren't there, where are they?
This we know for sure – as the deluge of content continues, one thing is more important than ever for the success of your business. This one thing will determine whether your company survives in the flood, or simply perishes like so many others.
Is There Anything New?
If you know of anything new in marketing, and I don't mean old ideas relabeled, things like “social business” or “big data”, I mean something truly new. If you do, please add it in the comments below.
Inquiring minds want to know!