A recent Marketing Sherpa chart shows that 49% of marketers polled believe that offline marketing has become less important. With face-to-face being the best form of communication and selling, is that true?
Moreover, offline marketing is highly relevant for a number of industries where potential clients simply aren't spending much time online (yes, it's true). They read (physical) books, magazines, attend conferences, and more.
What Do You Think?
For your industry, and please tell us what it is, has offline marketing become less important? Let us know in the comments!