Offline Lead Generation Is Still Important

A recent Marketing Sherpa chart shows that 49% of marketers polled believe that offline marketing has become less important. With face-to-face being the best form of communication and selling, is that true?

Moreover, offline marketing is highly relevant for a number of industries where potential clients simply aren't spending much time online (yes, it's true). They read (physical) books, magazines, attend conferences, and more.

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What Do You Think?

For your industry, and please tell us what it is, has offline marketing become less important? Let us know in the comments!

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