Proof: Social Media Does In Fact Increase Sales

Social Media Marketing Benefits

The annual “Social Media Marketing Industry Report” from Social Media Examiner continues putting nails into the coffin of the “social media doesn't have ROI” argument we've been hearing for years.

According to the report, 61% of the 3000 respondents said social media helped generate leads, with 43% stating social media has in fact boosted sales.

Great news for companies with a full-time social media marketer! 62% earned new business by spending 40+ hours on social.

Tired of justifying time spent on Twitter, Facebook and LinkedIn to your boss? Download the Social Media Marketing Industry Report before May 30th for free, print it out, and give him or her a copy, with the important parts highlighted of course.

But before you do, just be sure you're not one of the 26% that feels they can't measure the ROI of social. That won't help your case at all.


  1. Its true that social media does effects the sales, advertising by social media has the main role in it.

  2. Sorry, but that isn’t proof that social media boosts sales. Its proof that there is a perception among respondents that social media boosts sales. There exists the possibility that some of them are making a post hoc, ergo propter hoc error, that they may believe it because they’ve already invested in social media and are seeing what they want to see, or that they are poor at calculating social media ROI. And it could be a combination of these and other factors. Or it could be exactly as you say: they are reporting something actually happening. My point is that survey data isn’t conclusive in establishing proof. I think that’s a strong word to use in this case.

    • I respectfully disagree with Tony’s statement. I must admit that a report such as this is a great way to build the credibility of the Social Media Marketing sector, and I am invested in that success. So I certainly see his point, but when is “proof” going to be proof enough? This is not simply anecdotal evidence; a survey of 3000 marketers cannot be dismissed as having no weight.

      • I have to agree with Tony here – “proof” is indeed a strong word because it implies a degree of knowability that only a scientifically sound experiment can demonstrate. The graph above is a measure of perceptions rather than of actual ROI. I don’t deny the value of perception because it does indicate the possible outcomes that one can generate by using social media, but if you are brandishing this in front of your boss, be careful that she’s not someone with real analytical skills, The idea that you’ve “proved” something will probably put them off.

        In fact, what this graph tells me that of all the perceptions on what social media does for you, the perception that it will improve sales is at the bottom of the list. I’d rather use this graph to emphasize that the use of SM is a great marketing and market validation tool, a conclusion I’m entirely comfortable with – but I’d stay away from making a connection to sales (unless your boss is clueless enough and wants to believe in the bottomline above all logic.)

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