The annual “Social Media Marketing Industry Report” from Social Media Examiner continues putting nails into the coffin of the “social media doesn't have ROI” argument we've been hearing for years.
According to the report, 61% of the 3000 respondents said social media helped generate leads, with 43% stating social media has in fact boosted sales.
Great news for companies with a full-time social media marketer! 62% earned new business by spending 40+ hours on social.
Tired of justifying time spent on Twitter, Facebook and LinkedIn to your boss? Download the Social Media Marketing Industry Report before May 30th for free, print it out, and give him or her a copy, with the important parts highlighted of course.
But before you do, just be sure you're not one of the 26% that feels they can't measure the ROI of social. That won't help your case at all.