The Seven Cardinal Rules of the 80/20 Sales Pro

From Perry Marshall's new book, “80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More“:

  1. No cold calling. Ever. You should attempt to sell only to warm leads.
  2. Before you try to sell anything, you must know how much you're willing to pay to get a new customer.
  3. A prospect who “finds” you first is more likely buy from you than if you find him.
  4. You will dramatically enhance your credibility as a salesperson by authoring, speaking, and publishing quality information.
  5. Generate leads with information about solving problems, not information about the product itself.
  6. You can attain the best negotiating position with customers only when your marketing generates “deal flow” that exceeds your capacity.
  7. The most valuable asset you can own is a well-maintained customer database, because people who've already bought from you are way easier to sell to than strangers.

Definitely rules every salesperson should live by.

Pick up your copy on


  1. Jeevan Jacob John says:

    I do agree, Robert. Rules to live by!

    Always try to form that relationship with your target audience, solve their problems, instead of endlessly promoting your product. Build on recommendations – loyal customers can help us gain more clients πŸ™‚

    Will add this book to my reading list. Thanks for the suggestion!

    By the way, how have you been? I have been taking an year long vacation from blogging, just got back to blogging πŸ™‚ Good to see that your blog is still alive πŸ˜€

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