Personality. Personality is an advantage that small businesses have over their competition. It's something that large companies lack. Rather than having a personality these companies have a brand. So it's no wonder that a recent eMarketer article reports that companies are having trouble integrating social media into business processes. They aren't set up to be social, which is the key to social media.
My advice to you is this: stop doing social media and mimicking the large corporations that “do social media” rather than building relationships. Use your biggest advantage, namely your ability to be yourself, to your advantage.
If you want to blend in – act like everyone else. If you want to stand out – be yourself.
What do you think?
What is it about your business that attracts customers and clients? Is it your brand or is it you?
Please share your experience and your thoughts about being yourself in the comments below.