With the rapid rise of photo sharing sites like Instagram and Pinterest, and people's penchant for small bits of information, you could get the impression that people have become more stupid. … [Read more...] about The People Aren’t Bored Or Stupid, But…
We've all had a bad sales experience. I hear stories all the time from people where, after they purchased a product or service, wonder why the hell they bought the thing. Another common story, especially in the world of online sales, is being battered over the head again and again with upsell after … [Read more...] about It’s Time To Get Over Your Fear Of Being Salesy
I left public school after the 8th grade because I was tired of being picked on. At the time I was still pretty short and the combination of being quiet and not being the "sporty type" made me an easy target. Why I thought going to private school would help with this problem, I have no idea. But I … [Read more...] about Empathy in Marketing: The Hidden Key To Success
It's a funny thing, people always wanting the opposite of what they have. In the U.S. people go to the beach or to a tanning salon to get a nice tan. When I was in my early 20's I would go to the tanning salon so I wouldn't appear like a geek that never got outside, which I was. Women in magazines … [Read more...] about Is The Grass Really That Green Over There?
Since humans began roaming the earth we've formed groups. Call them tribes, cliques, clubs, teams, civilizations - we band together for one reason or another, typically for the benefit of all. Remember that not all benefits are tangible - many are internal. By nature, humans are social creatures - … [Read more...] about We Are Living In A Digital Stone Age
Justification is as strong in a business as it is in an alcoholic, and it can be just as deadly. There are many reasons why we justify our actions, but two really stand out - ego and fear. For an alcoholic this can mean continued drinking, sometimes leading to death. For a business, it can mean … [Read more...] about What Do Alcoholics And Companies Have In Common?
Last week when I made the infographic with the real make money online system, I poked fun at a number of current practices in the Internet Marketing world. One of them is to show exact earnings numbers on sales pages. These numbers are meaningless to me, and they are meaningless to you. Here's … [Read more...] about Your Earnings Mean Nothing To Me
There's a lot of advice out there, and yes here too. It's hard to know which to take and which to leave alone. But just because other people take that advice doesn't mean you should too, especially when it means going contrary to who you are. Watch this video about a conversation I had with one of … [Read more...] about Are You Fighting Yourself?