For one- and two-person businesses online advertising has become a dead end, and in many cases a complete waste of time and money. This post is for people that are like my clients - one- and two-person operations that have a business website with a blog, and want to sideline all the tricks and crap … Read more about All Marketing Is A Conversation
I recently sent an email to all of my awesome blog subscribers that asked a single question: what is the one thing that will help your business the most? I've received a number of great responses, and wanted to take today to begin to answer one of them. As a side note, the question I asked falls … Read more about Where Google Holds No Dominion
For many businesses clients and customers are targets for product announcements and future purchases. While we could debate whether this mindset is good or bad, for this post let's keep "good" and "bad" out of it. Rather let's approach the conversation from this viewpoint - if a business views it's … Read more about An Expanded View Of What Your Clients Can Do For You
When my family and I moved to Chiang Mai in July 2011 we looked at a few of the TV packages available. The companies here know what people want, and to get it you need the best package they have. We skipped that and stuck with the free channels, which includes the BBC. Back in the US we watched CNN … Read more about Why Game Of Thrones Gets More Love Than Fareed Zakaria GPS
I'm currently reading two books: Screw Business As Usual by my unofficial mentor Richard Branson, and War Made New: Weapons, Warriors, and the Making of the Modern World by Max Boot. Both of these books are highly applicable for all entrepreneurs, and on my "must read" list. Here's why. Screw … Read more about On Global Warming, War, And The Future of Entrepreneurship
When do you use a search engine? How do you use a search engine? How do you decide if you need to use a search engine in the first place? Are there alternatives that provide "better" answers faster? These are some of the questions we were discussing at a recent Ruby on Rails meetup. Let no one say … Read more about Is The Future Of Search A Dead End?
How do you ensure that no matter what device your customers view your website on - their computer, iPad, iPhone, Android phone, or whatever's next - they'll be able to see your site in it's full glory? Two words: responsive design. All geekery aside, responsive design is a web design technique … Read more about Responsive Design: Your Website Needs This
If you want to design experiences that truly wow your clients and customers, look at every tiny little detail. It's amazing how many little things every part of a process can be decomposed into. Let me give you an example. Today on ChecklistApp I added profile fields and public checklists for … Read more about It’s The Small Stuff That Creates The Experience