Day two of Inbound 2014 started off with a bang. OK Go warmed up the crowd before David Meerman Scott took the stage as a special presenter. With the audience thoroughly toasty Malcolm Gladwell took the stage to huge applause. He did not disappoint.
Read on for the key points I gathered from the sessions I presented. Unlike yesterday's post I'm putting everything into bullet points because I took actual notes, though not with a pencil. I still need to get one of those. One caveat before you begin: thought it should go without saying I'll say it anyway, everything here is paraphrased from what I heard. [Read more…]