After nineteen panda and five penguin updates, Google has changed the game of SEO, making marketing automation the most important tool of marketers today. It's October of 2013 and marketers can no longer count on Google telling them which keywords people are using to find their online content. … [Read more...] about As Google Slowly Kills SEO, What’s Next?
You’ve done your networking job right. You’re back from the event with a pocket full of business cards. Now what? You’re not sure if it’s appropriate to call them immediately with a follow-up conversation, but you don’t want to just put them in a pile because you know you’ll forget about them. You … [Read more...] about Relationship Nurturing: What To Do After Getting Their Business Card
If you're using lead nurturing then you're probably wondering when it's time to call a lead. That's a great question. Do you call leads or wait for them to call you? They say that good things come to those who wait but we don't want to wait forever. But the answer isn't exactly simple. What we … [Read more...] about Using Lead Nurturing? Here’s When It’s Time To Call A Lead
The lead nurturing diagram below fills in a crucial piece of the online marketing puzzle, namely what to do once you capture leads on your website. If you aren't familiar with what lead nurturing is, click the link a few words back and read that first. And don't be ashamed, a lot of people aren't … [Read more...] about Lead Nurturing Diagram: Anatomy Of A Lead Nurturing Program
Something that irritates me, and probably most people, is when you visit a site to simply poke around and immediately receive a sales call. It feels like a waste of my time and the sales person’s and, frankly, it is. This is a classic lead nurturing mistake, and it often drains the credibility out … [Read more...] about Set Yourself Up to Succeed with Lead Nurturing and Drip Marketing
This post is an addition to the previous What is Lead Nurturing? post. Get ready for a deeper dive with Lauri. The bitter truth The truth is that buying habits have changed. Prior to widespread use of the internet, people would window shop, gathering information as they moved from store to store. If … [Read more...] about What Lead Nurturing Is And Why it Pays
Maximum results - minimum investment... While many people are concerned about the cost of extensive follow-up, the least cost effective way to deal with lead nurturing is to do nothing. While doing something definitely costs money doing nothing is hugely expensive. Not only are they not buying from … [Read more...] about 9 Tips For Cost Effective Lead Nurturing
Many people ask me, "Rob, what is lead nurturing?" The best way to describe it is to use a short story. When I started my first business in 2000 I made the huge mistake of letting go anyone that wasn't ready to buy. At the time, my sales funnel looked like the standard: That sales funnel doesn't … [Read more...] about Lead Nurturing – Using Email Marketing To Nurture Leads