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As Google Slowly Kills SEO, What’s Next?

SEO is going out and we're still excited!

SEO is going out and we're still excited!

After nineteen panda and five penguin updates, Google has changed the game of SEO, making marketing automation the most important tool of marketers today.

It's October of 2013 and marketers can no longer count on Google telling them which keywords people are using to find their online content. But rather than making content less valuable, it increases the need to track user behavior. [Read more…]

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What Does It Take To Market A New Business?

For every business owner, having a website is critical. It can literally make or break your chances of being successful. And not all websites are created equal. Some can help your business attract the types of clients you want and capture leads, while others can turn people away from working with you purely by the impression they give. So what's the difference, and how can you avoid losing customers because of your website? [Read more…]

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Free Webinar Shows How To Double Website Visitors In 30 Minutes A Day

Once you have your website built for SEO and ready to capture leads, it's time to focus on getting your ideal customers there. You have a few techniques at your disposal, including SEO, social media, and paid advertising. However, there is one tool you can use today, for free, and in a matter of days double the number of visitors your website gets. And it combines social media and SEO.

Sound too good to be true? It isn't. It's Triberr.

During our webinar on January 15th, we'll show you everything you need to know to take advantage of Triberr, and integrate it into your online marketing. Read on for details… [Read more…]

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There Is Nothing New In Marketing

Is there anything new out there?In the quest to keep ourselves and clients ahead of the curve in marketing, I realized that there is nothing new in marketing. Social media has been around since the Internet began. People have been social since we came into existence. New tools continue to come and go just as the ocean tides ebb and flow.

Yesterday I had a fantastic conversation with Scott Scanlon about this subject. He and I both agree that the answers for the future aren't to be found in todays marketing books. So if the answers aren't there, where are they?

This we know for sure – as the deluge of content continues, one thing is more important than ever for the success of your business. This one thing will determine whether your company survives in the flood, or simply perishes like so many others.

[Read more…]

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Why Is Your Business Using Content Marketing?

Lead generation, thought leadership, market education, and brand awareness, top the chart of reasons for content marketing. There are even more objectives.

In this video, we discuss recent research showing why B2B companies are using content marketing, and why you should too. [Read more…]

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Where Marketing Is Headed In 2013

Currently there is a digital divide forming between small and large businesses. That gap has formed due to the amount and level of technology required to process all the data coming in from analytics, and turning it into actionable information.

Where is marketing going over the next year? Further into technology. [Read more…]

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Why Every Type Of Business Needs A Website

Believe it or not, some entrepreneurs don't have a website. they've been relying on a continuous stream of referrals to keep their business alive.

In this video, you'll find out why every business, no matter what type of business it is, needs a website. [Read more…]

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Take The Net By Storm With 15-Second Videos

How can you take the netb by storm? One 15-second video at a time. And speaking of videos…

In this video, find out about Tout, and how to create and use 15-second videos to promote you and your business. [Read more…]

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What Trifecta Marketing Is And Why You Should Use It

In this episode of Focus Forward, the television show created and produced by Lauri Flaquer of Saltar Solutions, I pull back the curtain on SEO, social media, and strategic marketing.

During the conversation we talk about getting back to the basics of SEO, getting personal with social media, and getting the results every entrepreneur craves with marketing. [Read more…]

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Thanking Your Leads With Surprise And Delight

During the Creating Lead-Generating Social Media Campaigns webinar yesterday (slides below), we talked about sending leads from your landing page to a thank you page, and then following up with an email. That's the minimum of what you need to do just to compete. In order to keep people as leads though, you need to ratchet up the value you give them. That's where surprise and delight come into play.

[Read more…]