If you're interested in which headlines, offers, videos, prices, guarantees and copy increase the number of leads and sales your business gets, this post is for you. One warning though – you have to put into action what you learn here today. Once you finish reading this post, start your first content experiment. And if you're one of those people that thinks A/B testing (also known as split testing) is hard, let me assure you it isn't.
Everything you'll see in this post is free. Here's our ingredient list:
- Google Analytics
- Google Content Experiments (now in Google Analytics)
- Two Free WordPress Plugins
Now, let's look at the exact steps you need to take to create this recipe and get the leads and sales you're after. [Read more…]