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Key Insights From Day Two of Inbound 2014

Inbound-2014-Day-Two-Malcolm-Gladwell

Day two of Inbound 2014 started off with a bang. OK Go warmed up the crowd before David Meerman Scott took the stage as a special presenter. With the audience thoroughly toasty Malcolm Gladwell took the stage to huge applause. He did not disappoint.

Read on for the key points I gathered from the sessions I presented. Unlike yesterday's post I'm putting everything into bullet points because I took actual notes, though not with a pencil. I still need to get one of those. One caveat before you begin: thought it should go without saying I'll say it anyway, everything here is paraphrased from what I heard. [Read more…]

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Inbound 2014 – Notable Moments from Day One

Inbound 2014 Day One

Inbound 2014 Day One

I'm sitting at Inbound 2014 Day Two waiting for Malcolm Gladwell to take the stage for the morning keynote. I had a full day of sessions yesterday and wanted to provide 1-2 sentence summaries of the main lessons I gained. Here you go! [Read more…]

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The Seven Cardinal Rules of the 80/20 Sales Pro

From Perry Marshall's new book, “80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More“:

  1. No cold calling. Ever. You should attempt to sell only to warm leads. [Read more…]
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Disengaging Hermit Mode

Walking down the road

It's been too long since I posted here, and I wanted to bring you up to date on what's going on with me, and turn you on to some cool marketing stuffs.

Grab a cup of coffee (or tea) and let's go! [Read more…]

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Automate Gathering Client Information From LinkedIn

Linkedin Data Scraping

One of the biggest challenges for any marketer is to create content that is relevant to their target market. Because content is the basis of all marketing today, getting it right is very important. Have the wrong content, and you repel the people you're trying to attract. But have the right content, and you're golden.

Since becoming the Director of Engagement at Intridea, I've been working to answer this question for us. The pursuit of an answer has led me to begin gathering information from a variety of sources in order to get a full picture of what's “relevant” to our clients. One of those sources is LinkedIn. [Read more…]

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Proof: Social Media Does In Fact Increase Sales

Social Media Marketing Benefits

The annual “Social Media Marketing Industry Report” from Social Media Examiner continues putting nails into the coffin of the “social media doesn't have ROI” argument we've been hearing for years. [Read more…]