Lead generation, thought leadership, market education, and brand awareness, top the chart of reasons for content marketing. There are even more objectives. In this video, we discuss recent research showing why B2B companies are using content marketing, and why you should too. … [Read more...] about Why Is Your Business Using Content Marketing?
Many people ask me what kind of a conversion rate they can expect from their website. It's a very important question, and a metric you absolutely must determine, and stay on top of. In this video, we discuss survey research for the B2B technology space, and the average conversion rates of different … [Read more...] about How Well You Can Expect Your Website To Convert
Your day-to-day experiences are the best source of blog post ideas. The key is to turn the lessons you learn into actionable advice for your ideal clients. … [Read more...] about Turn Everything You Do Into A Blog Post
An excellent friend on Twitter recently asked me if it's possible to enter a crowded market, and if so, how to do it. Well, it is completely possible, and companies and people do it all the time. Here's how to do it. … [Read more...] about How To Enter A Crowded Market
A recent Marketing Sherpa chart shows that 49% of marketers polled believe that offline marketing has become less important. With face-to-face being the best form of communication and selling, is that true? Moreover, offline marketing is highly relevant for a number of industries where potential … [Read more...] about Offline Lead Generation Is Still Important
Currently there is a digital divide forming between small and large businesses. That gap has formed due to the amount and level of technology required to process all the data coming in from analytics, and turning it into actionable information. Where is marketing going over the next year? Further … [Read more...] about Where Marketing Is Headed In 2013
Believe it or not, some entrepreneurs don't have a website. they've been relying on a continuous stream of referrals to keep their business alive. In this video, you'll find out why every business, no matter what type of business it is, needs a website. … [Read more...] about Why Every Type Of Business Needs A Website
How can you take the netb by storm? One 15-second video at a time. And speaking of videos... In this video, find out about Tout, and how to create and use 15-second videos to promote you and your business. … [Read more...] about Take The Net By Storm With 15-Second Videos