Bounce rate is a great metric of how much your visitors like your site, however it can also be completely misleading when taken out of context, especially for business-to-business (B2B) companies. Let's put this bounce rate thing into perspective by looking at what the heck bounce rate is and then … Read more about Be Sure You’re Looking At Bounce Rate For The Right Thing
When you log in to any analytics tool, for instance HitSniffer or Google Analytics (or both if you're a super geek like me) you're greeted with an overwhelming amount of data. Having this wealth of information at your fingertips is awesome, but it can also hinder you. When it comes to analytics - … Read more about Find Out Where Your Email Subscribers Really Come From
Many of the website analytics we use tell us quantitative things - how many people are visiting our blogs, what they read, how much the read, and on and on. However that's only 50% of what we need to know to make our blogs more effective business tools. The other 50%? Qualitative data. Qualitative … Read more about Find Out What Your Blog Readers Really Want With Google Site Search
Google Analytics doesn't do this. And this IS what YOU want. Check out the following screenshot from HitSniffer: Don't mind the nav bar in the middle of the image - that's just there because my screenshot app can scroll faster than the bar can move down the page as it scrolls (which it does - … Read more about Finding Partners And Clients Using HitSniffer
Have you ever sat in your chair thinking, "Gee, I'd like to be able to compare the traffic my blog gets against the traffic my entire site gets?" Yes?! Then you're in luck today my fellow data geek. The bottom line is this - if you want to attract and convert more of your ideal customers online you … Read more about Slice And Dice Site Blog Traffic Like A Google Analytics Ninja
One of the first things people see on your website right after the header is the top navigation. So is it helping people get where they want to go or blocking them at every turn? Also, could you improve the readers path by making adjustments, and if you do, were they actually effective? This is … Read more about Google Click Tracking: Is Your Site Click Worthy?
I've talked about HitSniffer before, and swear by it for real-time web analytics. For the price you can't beat the functionality, and they keep updating the app. The charts are better and updated more often, and most importantly it makes navigating and using the ton of data it provides extremely … Read more about Web Analytics: Overview Of The HitSniffer Dashboard
Unlike offline advertising that could only be tracked if someone called a certain phone number or sent in a letter or fax, online marketing has an enormous number of metrics we can use to track the effectiveness and ROI of our campaigns. An eMarketer article listed 10 online marketing metrics US … Read more about How To Track The 10 Most Important Online Marketing Metrics