The better you understand the people in your market, the deeper the connection you can make with them, and the more likely they are to become your fans and customers. This isn't a discussion of demographics - that's easy to get. And while age, race, gender, and income level can tell you a few … [Read more...] about Real-Time Analytics & Inbound Marketing = More Sales
Which of the sites that you comment on are actually worth your time? Do you know? Would you like to know? There are two parts to my commenting strategy. And please feel free to steal this idea, do it, and then let me know how it works for you. Here are the two parts: Targeting specific sites … [Read more...] about Do You Know Which Sites Are Best For Commenting?
In the handbook of ninja web metrics analysis badassery (of which I have one of a very limited set of copies) you will find advanced segments in Google Analytics. These suckers let you slice and dice your data in a more ways than a Ronco invention, one might even say, with a ninja like quality. Ok … [Read more...] about Slice And Dice Your Metrics With Advanced Segments
You have analytics on your site don't you? You do? Excellent. Now a better question is, do you know which of your lead sources are converting the best, and do you remember what you did to bring traffic from those lead sources? Yeah, that's where it gets complicated. Or perhaps not so much. If … [Read more...] about How To Track Lead Sources And Conversions With Google Analytics
Are you running a business or a charity? In either case, you need money to keep going. A lot of people talk about giving away a lot of free content, and I agree with them - you have to give to get. And while it may sound mercenary, get you must. And that means conversions of one form or another. … [Read more...] about The Only Analytics For A Website That Matter