Find Out How Much Value Is Provided By Your Blog

Blogs are built for conversation. It's why all major blogging platforms have a comment feature. And now even Google is reported to be getting into the comment game, though that could have something to do with mass amounts of people leaving Blogger, or because it sucks.

There are many blog metrics you can and should be measuring, including but definitely not limited to:

  1. Audience growth
  2. Author contribution
  3. Number of inbound links
  4. Number of social shares on a per-post basis
  5. RSS subscriber growth
  6. Email list subscriber growth

But there's one that you may have overlooked – conversation rate.

Conversation rate is the number of visitor comments divided by the number of posts you've published. It tells you how much response (in comments) you are receiving.

If you're a WordPress user, and I hope you, you can install the Blog Metrics plugin and instantly see these stats.

Here's a screenshot from the Dempsey Marketing blog:

Value provided by a blog

The first set of numbers you have is the conversation rate of the entire blog. If you have a multi-author blog you're covered – you can see the conversation rate for each of your authors, including you. Here's what that looks like. Click the image to see it in all its glory!

Blog metrics author stats

Another metric to notice is your Raw Author Contribution score, which is how many posts you publish each month and the average number of words per post.

The bottom line

Measuring the value of a blog can be tricky. There are many metrics to choose from, and picking the right ones are crucial to knowing whether or not you are succeeding. One metric you should definitely track, and can now do so easily with a WordPress plugin, is the conversation rate.

Now it's your turn…

What do you think of this conversation rate? Have you been tracking this metric or is it a new one for ya? If you're tracking it how are you doing?

Let's talk about it in the comments below. I'll see you there!


  1. These are good tips! I haven’t been tracking these statistics, only using opt-ins conversion rate. Something to pay attention to.

  2. Like Jack, I never thought about using these metrics for anything. To me, a conversation has just been a conversation, and it can’t really be tracked in numbers. Some conversations are long and dumb, others are short and of very high quality 🙂

  3. Interesting. I had never considered using these metrics but it definitely provides some real food for thought.

  4. Thanks again..
    I notice at download site it say compatible up to WP version 2.7
    Any thoughts on that?

  5. Wow, you always have the ‘thing’ in locating different stat apps. Good to know that there is something beyond Google Analytics. Though I’m quite hooked to HitSniffer by now 😉

    • HitSniffer is great and I use it for all of my clients. Piwik labels itself as an open source alternative to Google Analytics. We’ll see. GA is very robust and the segmentation and custom reporting is, frankly, awesome.

  6. Nice find, mate, off to test it out now. Very timely after our conversation last night about analytics and alternatives to the Evil G. 😉

  7. Another great recommendation. Thanks.I can use this as a tool to keep my blogging growing too. It’s inspiring to see the numbers go up…hopefully.


  8. Thanks a lot for this heads up Robert. I have been using Google analytics for both my website and blog, but this Plugin gave me some great additional understanding of what was working and what was not.
    Thanks again.

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