Blogs are built for conversation. It's why all major blogging platforms have a comment feature. And now even Google is reported to be getting into the comment game, though that could have something to do with mass amounts of people leaving Blogger, or because it sucks.
There are many blog metrics you can and should be measuring, including but definitely not limited to:
- Audience growth
- Author contribution
- Number of inbound links
- Number of social shares on a per-post basis
- RSS subscriber growth
- Email list subscriber growth
But there's one that you may have overlooked – conversation rate.
Conversation rate is the number of visitor comments divided by the number of posts you've published. It tells you how much response (in comments) you are receiving.
If you're a WordPress user, and I hope you, you can install the Blog Metrics plugin and instantly see these stats.
Here's a screenshot from the Dempsey Marketing blog:
The first set of numbers you have is the conversation rate of the entire blog. If you have a multi-author blog you're covered – you can see the conversation rate for each of your authors, including you. Here's what that looks like. Click the image to see it in all its glory!
Another metric to notice is your Raw Author Contribution score, which is how many posts you publish each month and the average number of words per post.
The bottom line
Measuring the value of a blog can be tricky. There are many metrics to choose from, and picking the right ones are crucial to knowing whether or not you are succeeding. One metric you should definitely track, and can now do so easily with a WordPress plugin, is the conversation rate.
Now it's your turn…
What do you think of this conversation rate? Have you been tracking this metric or is it a new one for ya? If you're tracking it how are you doing?
Let's talk about it in the comments below. I'll see you there!