It’s been another excellent week here at Dempsey Marketing full of client work, networking, writing and learning. I had more to share this week as I wrote a post every day of this week. I’m not sure if I’ll keep that up but definitely stay tuned to see.
I did have a few big epiphanies which I’ll get into in the coming section.
But hey, why wait? Let’s get into it.
Books Read And In-Progress
Late last week I started and finished The Power of Unpopular by Erika Napoletano. The biggest takeaway from the book was Erika’s advice on being a friend to your clients. This is a different paradigm than many marketers take. Think about it – how do you treat your friends? If you see something they might be interested in you send it to them. If you see them doing something that could be made more powerful you offer your advice. You get more personal, and you don’t have a profit motive behind it. It was in fully understanding this that exactly how to use Facebook, a network I haven’t spent much time on, really opened up to me, and is now getting as much of my attention as Twitter.
One book Erika recommended is now on my in-progress list: Winning the Customer: Turn Customers Into Fans And Get Them To Buy More by Lou Imbriano and Elizabeth King. Both Lou and Elizabeth are highly credentialed. Lou was formerly the Vice President and Chief Marketing Officer of the New England Patriots and Gillette Stadium, so he knows a little something about connecting with fans. Elizabeth is an author, teacher, and President of her own coaching company. She work focuses on examining and cultivating personal development, critical thinking, quality culture, creativity, intelligence, and learning. This potent one-two combination is making for an excellent read.
Along with Winning The Customer I continue to read War Made New.
Most of my learning time this week however was spent watching a movie from someone you may have heard of – Tony Robbins.
To Master Business You Must Master Your Life
I know what your thinking…
You’re thinking, “OMG, he’s listening to Tony Robbins! He’s lost his mind.”
So let me preface with this – it is my person belief that people are born with a vast amount of potential, and along the journey of life experiences help to either bring out or suppress that potential. Case in point – many people I know feel about school today is geared more to turning people into robots (test after test after test) more so than free-thinking individuals. Regardless of how you feel about the state of education the point is that our experiences can limit our belief in what is possible in our own lives.
Now that might sound like rah rah fru fru crap but here’s the thing – I know that in my own life my run-ins with horrible, manipulative sales people caused me to not sell for a long time. This lack of selling limited my business potential. Selling isn’t bad. Selling snake oil that isn’t actually providing value to clients is bad. Snake oil is NOT what we are selling. So why limit ourselves?
One of the biggest takeaways I’ve received from Tony’s materials so far is this – focus on outcomes rather than activities. Rather than focusing on all the things you need to do each day to be successful, focus on becoming successful. Understand that you cannot do everything yourself and actively seek out others to partner with or subcontract that. And then take that focus on outcomes into every aspect of your life.
Change your mindset and you change your life. Stop limiting yourself and you’ll stop limiting your business.
Posts From This Past Week
In case you missed one of the posts this week here was the lineup:
- All Marketing Is A Conversation
- The Ultimate Guide To Choosing The Right Web Designer
- To Get Ahead First Get Past Yourself
- The We-I-Me Myth Of Small Business
- Why Is Google Holding Our Keywords Hostage?
- Quick Tip: Using Trackbacks For Relationship Building
On A Personal Note
We’re in the final two weeks of our time here in Chiang Mai. As our time in Thailand comes to a close, I’m reflecting on just how much has happened in our lives since we came in November of 2010. A heck of a lot. It’s been a wonderful time and we will definitely miss Thailand and the friends we’ve made.
It’s time to head back to the US and keep the momentum we’ve built going. I’m looking forward to meeting all of my clients in-person, and will be planning some exclusive events just for them.
Until we leave however, I’ll be enjoying as much Thai food as I can without gaining 100 pounds 🙂
That's It For This Week!
Another busy week has come and gone. I hope you had a great week too, and are looking forward to the new one.