A few weeks ago I finished the sales page for my online marketing strategies marketing package. It was the culmination of more than 4 weeks of work, and used the latest techniques I learned from a program I purchased called the Total Conversion Code. Man was I proud of that page.
I put it up, fired up the SEO, shared it on social media, created calls to action on my blog that pointed to it, and started telling everyone about it. And it became the second most viewed page across my blog and my main sales site.
And nothing happened.
No one filled out my form, no one called me about it. And I wondered why…
Thankfully I don't live in a vacuum so I started talking with people. Ultimately it came down to a few factors:
- $8k is a lot of money for a lot of people
- The package is the total solution, but not everyone is ready for that
- The wording on the page could lead one to assume that by filling out the form they are signing on the dotted line and committing to pay the money
Well holy monkey butt Batman! Those are some serious problems. And they're being addressed.
But I didn't address them for a few weeks, and that is where this post and the following book review come into play.
You see, since that less than stellar launch my brain has been messing with me. It's made me a grumpy sourpuss and holding me back from writing more blog posts, writing more sales pages and connecting with even more people. And I just figured out exactly what has been messing with me. And it's thanks to a book.
The title of this post is a line from a book I finished over the weekend – Do The Work by Steven Pressfield. It's a book about overcoming the resistance that is within us all.
Passion is what gets us going. It's the fire we have that helps us to launch a new product, service, project or company. It's what makes us wake up early in the morning and stay up late at night. It carries us far down the road.
Down that road is a monster called Resistance. It isn't a question of if we will run into this monster, it's when. And when is typically when we're in the shit – cranking out the work, or getting ready to send it out the door.
One of the biggest lessons in Do The Work is that it is our passion that awakens the resistance monster. Tt is that same passion along with assistance that can overcome it.
If you're reading this feeling less than 100% about your current project or business, I highly recommend you read Do The Work. At less than $10, it's a book no empire builder should go without.