Last week when I made the infographic with the real make money online system, I poked fun at a number of current practices in the Internet Marketing world. One of them is to show exact earnings numbers on sales pages.
These numbers are meaningless to me, and they are meaningless to you.
I'm working on a niche site strategy course that will be going live pretty soon. Before actually deciding to do this course – which will be directed coaching rather than a traditional information product – I asked a few of my peeps a question – did I need to state exactly how much I'm making from my niche sites.
I got a few interesting answers that boil down to a few key points.
Your Niche Is Not My Niche
How many factors go into having a successful niche site? 10, 100, 1000? A ton. Success also heavily depends on the person behind it, even moreso than anything else. And here's the thing – what happens if I pick a really awesome niche – one with desperate buyers looking for the cure to what ails them – and you pick a dud, one where people won't buy anything? Does that make my system a failure? I got awesome results.
I won't use psychology on you in order to sell you on my stuff. The real deal is that some niches turn out better than others, despite the keyword research. That's why I recommend using paid strategies to quickly validate the niche. Some money spent now can save you months of time and money later.
I consider myself very lucky – I'm a geek. And being a geek I quickly figure out how a technology works and use it to my advantage. But not everyone is a geek.
If you aren't a geek you have two options:
- Take the time to learn and implement the technologies that can help you move faster; or
- Outsource it to someone else
Depends on how much time and money you have on your hands.
So let's say you consider yourself a technology dunce, and need everything explained to you in detail. That's isn't good or bad, it's just the way some people are.
My Dad is a fantastic attorney (now retired) and can recite historical facts all day; but, he can barely use a computer and just started sending email. If my Dad, for some reason, were to get into online marketing, he would need some serious hand-holding. So unless he had the time to wait for the money to come in, he would have to pay to outsource the work, if he wanted to quickly.
The Ultimate Test: Are You Afraid To Fail?
Some people run into setbacks and it paralyzes them. Others take the lessons as they come, and apply it to their next endeavor.
Which are you?
The answer to that is the biggest determinant of your success in building niche sites. I mean, what happens if a niche turns out to be total garbage?
Will you consider the system and failure and never try again, or will you apply what you know and have learned with another niche?
Will you crawl into the corner and give up, or will you talk with some folks, alter your strategy, and get back at it?
Do you have a positive mindset, or a negative one?
It makes all the difference.
Things don't always work out. But the great news is that there are ways to find out sooner rather than later, and you can hedge your bets. If you have more than one site, if one turns out to be a dud, you have the others.
Regardless, mindset counts for much more than most of us are willing to admit to.
So Will I Show You The Money?
One person put it best when he said, “I don't need an exact figure, but I need to know it made someone money.” A very valid point in the world of business.
How many products have you seen where they make up some numbers that look really great, something like this scenario:
- Your product sells for $9.95
- 1 per day = $9.95
- 5 per day = $49.75
- 10 per day = $99.50
- If you sell 10 per day at $9.95 each then you'll be making $2,985 per month!
OMGWTFBBQ! I want to make $3k a month – I'm going to buy this like right now right now!
Yeah not so much. How many factors contribute to the success of something? Right. Oh, and you want traffic with that? Oh sorry, that's extra, quite a bit extra.
But Rob, Aren't You Going To Be Selling Me A Product?
As I type this post it makes me reconsider whether or not I should sell a product, or if I should continue building out my network of sites, helping clients make money with these strategies, and talking with my circle of cohorts. I mean, do I really have to use all these techniques to make a sale? Do I have to promise some exact dollar figure to sell you on a strategy that I know works on many levels?
Currently in Internet Marketing land it seems so. But is it as effective for me to tell you plainly that I can help you determine if a niche will be profitable, and it will cost you a little to do so? Or, is it more effective for me to just sell you on the results I've gotten under my very specific set of circumstances, a set of circumstances that you won't apply to your situation?
What Do You Think?
I've gone on for long enough – I'm looking to know what you think of all this?
Are you fed up with the current state of things out there? Are you ready for a dose of reality? Do you think others are? Or do you think the selling of false promises will continue to be standard issue?
Let's discuss it below in the comments.
I'll see you there.