After nineteen panda and five penguin updates, Google has changed the game of SEO, making marketing automation the most important tool of marketers today. It's October of 2013 and marketers can no longer count on Google telling them which keywords people are using to find their online content. … [Read more...] about As Google Slowly Kills SEO, What’s Next?
Two years ago you could get your webpages ranked in the search engines if you followed a simple formula. You started with keyword research to find the right keywords, you then wrote content which the search engines loved, and finally you'd build some high-quality links to let Google and others know … [Read more...] about Without Social Media Your SEO Is Going Nowhere
When creating an SEO strategy, it's common to create your list of keywords using words and phrases that have to do with your products and services. It's also common to take a look at your competition, and see which words and phrases they're ranking for. Back in 2009, after Matt Cutts announced that … [Read more...] about 3 Ways To Beat SEO Competition That Doesn’t Use Keywords
If you’re focusing only on SEO, you’re missing out. If you’re sinking all of your ad budget into Google AdWords, you’re missing out. If you are putting all of your eggs in one basket, well, you know what they say… With the rapid rise of social media platforms some are hailing the demise of email … [Read more...] about Reduce Dependence on SEO With A Visitor Source Portfolio
Earlier today Google began rolling out a huge update to it’s search engine - the Knowledge Graph. This is a step toward what Google considers the next evolution of search - to understand what we’re searching for and return the relevant information. While I applaud this update as an improvement for … [Read more...] about BREAKING: Google Makes Search Smarter And SEO Harder
I remember growing up and having the phone ring during dinner. My Mom would run to get it, and a few second later I'd hear the familiar phrase: "We do not take solicitations over the phone." That happened on a daily basis, sometimes a few times per day. As with every industry cutbacks occur and … [Read more...] about SEO Still Tops The Charts For Lead Generation
Before you read this post do me a small favor - open up your Google Analytics account, select your website profile, under Traffic Sources click the Overview link, and on the bottom right in the Keywords section click view full report. Do you see (not provided) on that list? Read on my friend… … [Read more...] about Why Is Google Holding Our Keywords Hostage?
When do you use a search engine? How do you use a search engine? How do you decide if you need to use a search engine in the first place? Are there alternatives that provide "better" answers faster? These are some of the questions we were discussing at a recent Ruby on Rails meetup. Let no one say … [Read more...] about Is The Future Of Search A Dead End?